La Ruche's team is responsible for the well-being of everything on and around movie sets. After taking time to understand everything about their activity the idea of bees surrounding a main hive was an evident match. Being established in Quebec, the name needed to be french and have a little twist.
Then came the logo design, i wanted it to be modern, original and show mobility. A symbolic hive design hovering above ground with a few bees flying around was the chosen concept. I kept very simple and active shapes, representing the mobile aspect of the business that operates with it's own truck.